Ads that Spy in the Night…
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Posted by James Kilgour | Posted in Life, Technology | Posted on 31-03-2009
Tags: Ads, Internet, James Kilgour, Privacy, Web
Ads: they seem to be everywhere! Ad banners, popups, interstitials. They are never ending; a huge part of the web’s great commerce. However, these ads may be taking more from you then you realize.
Google, eBay and many millions of other sites use ads that spy on us: they find out what we are looking at, where we live, and a whole lot more. Google scans emails sent and received in Gmail, eBay uses are account information.
But what gives them the right? We haven’t asked for those ads, and we haven’t agreed with them, that prying on us and invading our privacy is ok.
A new ad site that has sprung up is Phorm. It already has agreements with BT,Virgin and other UK ISPs, that allows it to look at your live browsing history, and serve appropriate ads. The service isn’t yet live, but will be shortly. In my opinion, this is a direct invasion of our privacy. What gives Phorm the right?
Internet Advertising is now a valuable commodity, with many sites providing free services in return for the ads. Examples are Facebook and Spotify. While it’s great that we can get these free services, it is not ok with me, that these ads are spying on me. I should complain; if only I knew who to…?
JK



