Will Blyk Weather the Storm?
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Posted by James Kilgour | Posted in Business | Posted on 21-03-2009
Tags: Blyk, Business, James Kilgour, Mobile
I’ve written about Blyk a few times over the past year, since taking up the service. Basically, if you’re not familiar, Blyk is an ad-supported mobile network, which provides £15 free credit each month. See my other Blyk posts here.
Recently, Blyk changed to this £15 credit, from the previous offer of 217 texts and 43 minutes free each month. The new deal is actually a loss of around £10! Also, Blyk increased prices: 15p/min up to 24p/min! (They did reduce texts from 10p to 8p).
Next, Blyk started charging £10 for replacement sim cards if they are lost or stolen. Something that other UK networks don’t do. Also, they stopped the Text Balance enquiry service, and have also stopped issuing invites to the service!
It asks the question, is Blyk financially secure at all? Yes, we are in recession, but these steps are those of a company in dire straights. Hope Blyk will weather this storm that they seem to be in; Blyk is a good service, offering excellent value. I’ll be watching in the next few months.
JK

