ChaCha. The Self-Obsessed Company

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Posted by James Kilgour | Posted in Business, Money, Technology | Posted on 22-09-2008

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ChaCha

ChaCha are a fairly new company, in the Question and Answer market. Basically, US users text in any questions they like, free, and ChaCha texts back the answer.

How they do this, is using “Guides”; knowledgeable individuals, who get paid to reply to the questions through the ChaCha web portal. For every answer, they get paid $0.10; the top guides getting twice as much.

Out of curiosity, I tried to become a guide earlier today. Unfortunately, they rejected me at the first questioning stage; the ChaCha Fitness Stage. The topic? ChaCha.

Of course, I had no idea. To be honest, the founder of the company, the place that it was announced and the company’s ethos do not really interest me in the foggiest.

I can imagine how important to an American when their out-and-about to find out that “Cha” means dance in Chinese, and Scott Jones invented the concept. Wow.

I also fail to see how ChaCha actually makes any money. Users don’t have to pay anything to the company to text in, and the texts don’t have ads. Great business model.

JK 

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